Digital Marketing

Digital Marketing

This course packs with the several aspects of the new digital marketing environment, including digital marketing analytics, SEO, SMM.

Course Details

Learning Objective: In this module you’ll learn different aspects of digital marketing.

  • Introduction to Digital Marketing
  • The 4-C of digital Marketing
  • Customer Persona
  • Comparing digital & offline marketing
  • Intro to Google Analytics & Webmasters tools
  • Intro to Sales Funnel

Learning Objective: In this module you’ll learn about science behind SEO.

  • Introduction to SEO
  • Inbound vs Outbound Traffic
  • Keyword Planning
  • Domain & Page Authority
  • Off Page SEO
  • Link Building technique
  • Backlinks
  • Webmaster

Learning Objective: In this module you’ll learn how to use social media to gain organic traffic to your website.

  • Intro to Social Media
  • How to get referral traffic from social media sites?
  • Other Sources of Organic traffic
  • Running ads on social media sites

Learning Objective: In this module you’ll learn how to increase the visibility of your website using paid advertising.

  • Intro to Google Search Ads
  • Sources for paid Traffic
  • Creating Ads in Google
  • Display Advertising
  • Creating & managing your Ad Campaign

Learning Objective: In this module you'll get to know the importance of Email Marketing & How it can be used to improve Sales of a business.

  • Intro to Email Marketing
  • Email Marketing Cycle
  • Building Email List
  • Creating A Lead Magnet
  • Setting up Squeeze Page
  • Tackling Spam
  • Effective Content Strategies
  • Tips to Improve Conversion

Learning Objective: In this module you’ll learn how to increase traffic to your website through Affiliate Marketing Techniques.

  • Introduction to Affiliate marketing
  • How Affiliate Marketing Works
  • Major Affiliate Marketing Channels
  • How to set up and run Affiliate Marketing
  • Making money from Affiliate Marketing as Blogger 

Learning Objective: This module consists of Google Analytics.

  • Introduction to Google Analytics
  • Introduction to Sales Funnel
  • Using Google Analytics to understand visitor behavior
  • Heat Maps
  • Introduction to Landing Pages
  • Using Unbounce to create an effective landing page
  • Conversions & Goals
  • Ecommerce Analytics
  • Multi Channel Funnels
  • Adwords Analytics
  • Tracking Website Performance using Google Analytics
  • Tracking from Submissions & Clicks using events
  • Optimize the overall campaign performance
  • Intro to Enhanced Ecommerce in Google Analytics
  • Learning from your Competitors
  • Using tools for Competitive Analysis.

Course Information

  • Course Duration: 4 Months
  • Upcoming Batch: 31-08-2020