On-Page SEO factors you must know
In this blog, we will talk about the essential factors in On-Page SEO and how you can use it to gain maximum benefits in Digital Marketing.
Before we move on, we will know what On-page SEO is all about –
What is On-page SEO?
It is also known as On-site SEO and is the practice of optimizing web pages to improve a website’s search engine rank and to gain more traffic on the website.
It is done by publishing high quality, original content, optimizing the headlines, HTML tags, and images on the web page. It also helps in making the website more trustworthy and high level of expertise.
It is important and is done because it improves your search rank and also helps the search engine to understand your content.
So, when we know what On-page SEO is, we will know what can be used and done to improve the effectiveness of the SEO and to generate traffic, increase rank and conversions.
6 factors of On-Page SEO you must know –
Title tag -
Title tag that exists in the head section of each web page tells about what your web page is and what content is there on the web page. The title tag is featured in the search engine result page mostly as a clickable link. Make sure that you optimize your title tag as it can increase your SEO rank.
Meta Description -
Meta descriptions are basically a little information about the web page and it is displayed in the SERPs below the title tag of the page. If used effectively, it can increase your CTR, quality of the result, and information on what your website offers.
What is the first thing that you see when you open a web page or a blog? The main headline, you see whether the headline written interests your further reading. Likewise, SERPs see whether the headline is relevant for the users to click onto.
SEO writing -
It means creating content with keeping in mind the two factors – i. Search Engine and ii. Users. Your content must be original, high-quality, substantial and of course, relevant to the users and your website.
Image Optimization -
Images have a beautiful impact on the web pages, but most of the images can also be the reason for slow website. Optimization of the images properly can help you get additional ranking opportunities like in Google Image Search, better user experience and so on.
Try and go for relevant and different keywords for web pages. If you use repetitive and same keywords you will be competing with your own web pages. Make sure every web page has keywords specifically related to the web page and its content.
With this, we come to the end of this blog, we hope that this blog will be helpful for you in knowing all about the On-page Optimization of SEO.
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