How to choose the right keywords

How to choose the right keywords

In this blog, we will discuss the ways with which you can select the right keywords for your website.

Edustrom provides training on SEOSMO, and Digital Marketing.

Before we move on, we will know what keywords are-

What is a keyword?

Any word or phrase that people type or may type on a search engine can be referred to as Keyword. For example, if you are looking to buy a jacket you will probably search “men’s leather jacket”, “affordable leather jacket in Patna” even though it has more than one word. It will still be considered as a keyword.

Keywords help in putting your website on top whenever a person finds in Google what they are looking for. This will help in increasing your page’s visibility and rank.

So, we will now know how can we choose the right keywords –

How to choose the right keywords

1.       Think of yourself as a customer

2.       Analyze and research the competition

3.       Long-tail keywords

4.       Keyword research tool

5.       Take note of your Results

find the right keyword

These are the five ways through which you can choose the right keyword. Let us know each one of them in brief –

1.       Think of yourself as a customer -
When you create a list of your initial keywords, put yourself in the shoes of a customer. Also, keep in mind your target audience. Ask whether you were a customer and you wanted to buy one of these products, how would you? What would you type into Google? You can also ask your friends and family to help you out with this.

2.       Analyze and research the competition -
Know your competitors. Analyze what keywords they are using on their website. It will help you broaden your ideas and concept regarding the keywords. Also, view their metatags! It could possibly tell you what you are missing.

3.       Long-tail keywords -
A long-tail keyword consists of more than one word. It is a combination of 2 to 3 words or phrases. Long-tail keywords attract more generic and relevant traffic to your website. It is also easier to rank on these keywords.

4.       Keyword research tool -
There are many tools and websites which you can use to check your keyword. SEMRUSH, Raven tools. These websites let you gather data on keyword volume and trends, keyword competition, similar keywords, etc.

5.       Take note of your Results –
Once you have applied your keywords, take note of their performance. Monitor them. Also, utilize keywords wherever possible. This will help you to get an edge over your competitors.

 how to insert a keyword

With this, we come to the end of this blog. We hope that with these ways, you can find the best keyword and make your website rank higher on search engines.

Enroll yourself in the Digital Marketing course today!

Check our blogs on Digital Marketing for a better understanding of the subject.

If you have any doubts or queries regarding the course, kindly contact us and we will get back to you as soon as possible!

We wish you all the luck and success in your future endeavors!!!


Why Choose Edustrom?
Edustrom provides you intricate details about the Digital Marketing course. Also, we make your future-ready by giving you industrial training and a chance to work on live ongoing projects. So, your knowledge can excel with the experience. We also provide you with a certificate stating that you are now ready to enter the industrial world. And moreover, we have a team of experts to look after your query and doubts round the clock.